The Practice of Public Relations (12th Edition)


New: $119.95

  • ASIN: 0133083578
Author: Fraser P. Seitel
Binding: Paperback
EAN: 9780133083576
EANList:
  • EANListElement= 9780133083576
  • Edition: 12
    ISBN: 0133083578
    ItemDimensions:
  • Height= 1010
  • Length= 800
  • Weight= 168
  • Width= 70
  • Label: Pearson
    Manufacturer: Pearson
    NumberOfItems: 1
    NumberOfPages: 456
    PackageDimensions:
  • Height= 60
  • Length= 990
  • Weight= 168
  • Width= 790
  • PackageQuantity: 1
    ProductGroup: Book
    ProductTypeName: ABIS_BOOK
    PublicationDate: 2013-05-26
    Publisher: Pearson
    Studio: Pearson
    Title: The Practice of Public Relations (12th Edition)

    Product Description

    Pairing Fraser Seitel’s unique, humorous voice with the most up-to-date case studies, interviews, news photos, and other techniques, the Practice of Public Relations is truly an “in-your-face” Public Relations textbook.

    The 12th edition continues the theme of giving readers the knowledge and skills they need to know to be successful in today’s world of public relations —including heavy emphasis on social media and ethics.