The 1% Windfall: How Successful Companies Use Price to Profit and Grow

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  • ASIN: B003A7I2KK
Author: Rafi Mohammed
Binding: Kindle Edition
Edition: 1
EISBN: 9780061985270
Format: Kindle eBook
Label: HarperCollins e-books
Manufacturer: HarperCollins e-books
NumberOfPages: 259
ProductGroup: eBooks
ProductTypeName: ABIS_EBOOKS
PublicationDate: 2010-02-27
Publisher: HarperCollins e-books
ReleaseDate: 2010-03-16
Studio: HarperCollins e-books
Title: The 1% Windfall: How Successful Companies Use Price to Profit and Grow

Product Description

Leading pricing expert Rafi Mohammed shows businesses how to reap a financial windfall and foster growth using the underutilized and often overlooked strategy of setting prices.

The 1% Windfall reveals how modest incremental changes to an everyday business practice—pricing—can yield significant rewards. Illustrating the power of pricing, a study of the Global 1200 found that if companies raised prices by just 1%, their average operating profits would increase by 11%. Using a 1% increase in price, some companies would see even more growth in percentage of profit: Sears, 155%; McKesson, 100%; Tyson, 81%; Land O'Lakes, 58%; and Whirlpool, 35%.

The good news is that better pricing is more than simply raising prices. Instead, the key is to offer customers a variety of pricing options. This strategy is win-win: profits to companies and choices for consumers.

But how do executives and managers set the right price? Underpinned by sound empirical research and real-life anecdotes, The 1% Windfall addresses this fundamental question. This book offers guidelines that any company—whether a multinational conglomerate, a small business, or even a nonprofit—can follow to create a comprehensive pricing strategy for any product or service. In addition, these versatile techniques and tools provide solutions to avert a slump in a recession, offset the impact of inflation, or battle a new competitor.

The result is a mind-opening, clear blueprint for com-panies to price for profit and growth.