Principles of Marketing (15th Edition)


New: $86.83

  • Used Book in Good Condition
  • ASIN: 0133084043
Author:
  • 0= Philip T. Kotler
  • 1= Gary Armstrong
  • Binding: Hardcover
    Brand: Brand: Prentice Hall
    EAN: 9780133084047
    EANList:
  • EANListElement= 9780133084047
  • Edition: 15
    Feature: Used Book in Good Condition
    IsAutographed: 0
    ISBN: 0133084043
    IsMemorabilia: 0
    ItemDimensions:
  • Height= 1100
  • Length= 850
  • Weight= 360
  • Width= 120
  • Label: Prentice Hall
    Manufacturer: Prentice Hall
    MPN: colour illustrations, colour tables, fig
    NumberOfItems: 1
    NumberOfPages: 720
    PackageDimensions:
  • Height= 150
  • Length= 1047
  • Weight= 360
  • Width= 850
  • PackageQuantity: 1
    PartNumber: colour illustrations, colour tables, fig
    ProductGroup: Book
    ProductTypeName: ABIS_BOOK
    PublicationDate: 2013-01-19
    Publisher: Prentice Hall
    Studio: Prentice Hall
    Title: Principles of Marketing (15th Edition)

    Product Description



    Readers interested in an overview of marketing strategies and techniques.




    Learn how to create value and gain loyal customers.

     
    Principles of Marketing helps current and aspiring marketers master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing information within an innovative customer-value framework, the book helps readers understand how to create value and gain loyal customers.

    The fifteenth edition has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and high-tech customer relationships. Emphasizing the great role that technology plays in contemporary marketing, it’s packed with new stories and examples illustrating how companies employ technology to gain competitive advantage—from traditional marketing all-stars such as P&G and McDonald’s to new-age digital competitors such as Apple and Google.