Persuasion: Social Influence and Compliance Gaining, 5e


New: $95.00

  • Used Book in Good Condition
  • ASIN: 0205912966
Author:
  • 0= Robert H Gass
  • 1= John S Seiter
  • Binding: Paperback
    Brand: Brand: Pearson
    EAN: 9780205912964
    EANList:
  • EANListElement= 9780205912964
  • Edition: 1
    Feature: Used Book in Good Condition
    ISBN: 0205912966
    IsEligibleForTradeIn: 1
    ItemDimensions:
  • Height= 900
  • Length= 730
  • Weight= 120
  • Width= 70
  • Label: Routledge
    Manufacturer: Routledge
    MPN: colour illustrations
    NumberOfItems: 1
    NumberOfPages: 400
    PackageDimensions:
  • Height= 50
  • Length= 910
  • Weight= 120
  • Width= 730
  • PackageQuantity: 3
    PartNumber: colour illustrations
    ProductGroup: Book
    ProductTypeName: ABIS_BOOK
    PublicationDate: 2013-02-15
    Publisher: Routledge
    ReleaseDate: 2013-02-15
    Studio: Routledge
    Title: Persuasion: Social Influence and Compliance Gaining, 5e
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  • Amount= 2928
  • CurrencyCode= USD
  • FormattedPrice= $29.28
  • Product Description

    Persuasion: Social Influence and Compliance Gaining first helps students understand established theories and models of persuasion.  It then encourages them to develop and apply general conclusions about persuasion in real-world settings.

    The 5th edition explores how social media continues to be a form of influence, but it also looks at grassroots movements, such as the Tea Party and Occupy Wall Street, and traditional forms of persuasion, such as advertising, marketing, and political campaigning.