Persuasion: Social Influence and Compliance Gaining, 5e


New: $103.20

Price as of 06/28/17

  • Used Book in Good Condition
  • ASIN: 0205912966

Product Description

     

Persuasion: Social Influence and Compliance Gaining first helps students understand established theories and models of persuasion.xA0 It then encourages them to develop and apply general conclusions about persuasion in real-world settings.

The 5th edition explores how social media continues to be a form of influence, but it also looks at grassroots movements, such as the Tea Party and Occupy Wall Street, and traditional forms of persuasion, such as advertising, marketing, and political campaigning.

  • Author:
    • 0: Robert H Gass
    • 1: John S Seiter
  • EANList:
    • EANListElement: 9780205912964
  • Edition: Edition
  • ItemDimensions:
    • Height: 900
    • Length: 730
    • Weight: 121
    • Width: 70
  • Languages:
    • Language: Array
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    • Amount: 14595
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    • FormattedPrice: $145.95
  • PackageDimensions:
    • Height: 50
    • Length: 910
    • Weight: 120
    • Width: 730
  • TradeInValue:
    • Amount: 3541
    • CurrencyCode: USD
    • FormattedPrice: $35.41