For courses in global marketing.
Familiarizes Readers with Global Marketing and the Global Business Environment
Marking the 20th anniversary of this series of textbooks, this Ninth Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach outlines the major dimensions of the global business environment. In this edition, as in all previous editions, the authorsu2019 goal has been to write a book thatu2019s authoritative in content yet relaxed and assured in style and tone.
Readers have consistently praised Global Marketing for its simple, readable language and clarity. The Ninth Edition brings global marketing into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing.
Also AvailablexA0with MyMarketingLabu2122
MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.
NOTE: You are purchasing axA0standalonexA0product; MyMarketingLabu2122xA0does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for:xA0
0134472462 / 9780134472461 Global Marketing Plus MyMarketingLab with Pearson eText -- Access Card Package
Package consists of:
- 0134129946 / 9780134129945 Global Marketing
- 0134149742 / 9780134149745 MyMarketingLab with Pearson eText -- Access Card -- for Global Marketing
- 0: Warren J. Keegan
- 1: Mark C. Green
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