Essentials of Marketing Research


New: $198.60

Price as of 09/19/17

  • Used Book in Good Condition
  • ASIN: 0078028817

Product Description

      Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. Essentials of Marketing Research gives students a strong command of market research principles, while being short enough to use alongside cases or projects.

  • Author:
    • 0: Jr., Joseph Hair
    • 1: Mary Celsi
    • 2: Robert Bush
    • 3: David Ortinau
  • EANList:
    • EANListElement: 9780078028816
  • Edition: Edition
  • ItemDimensions:
    • Height: 1000
    • Length: 800
    • Weight: 160
    • Width: 70
  • Languages:
    • Language: Array
  • PackageDimensions:
    • Height: 70
    • Length: 990
    • Weight: 165
    • Width: 790
  • TradeInValue:
    • Amount: 249
    • CurrencyCode: USD
    • FormattedPrice: $2.49