Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)


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  • HarperBusiness
  • ASIN: 0062292986
Author: Geoffrey A. Moore
Binding: Paperback
Brand: HarperBusiness
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  • CatalogNumberListElement= FPS-318885
  • EAN: 9780062353948
    EANList:
  • EANListElement=
  • Edition: 3
    Feature: HarperBusiness
    IsAdultProduct: 0
    ISBN: 0062292986
    ItemDimensions:
  • Height= 800
  • Length= 531
  • Weight= 47
  • Width= 65
  • Label: HarperBusiness
    Manufacturer: HarperBusiness
    MPN: 38589898
    NumberOfItems: 1
    NumberOfPages: 288
    PackageDimensions:
  • Height= 79
  • Length= 795
  • Weight= 40
  • Width= 528
  • PackageQuantity: 1
    PartNumber: 38589898
    ProductGroup: Book
    ProductTypeName: ABIS_BOOK
    PublicationDate: 2014-01-28
    Publisher: HarperBusiness
    ReleaseDate: 2014-01-28
    Studio: HarperBusiness
    Title: Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)

    Product Description

    The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing

    In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment.

    This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.