For courses in Consumer Behavior.
Beyond Consumer Behavior: How Buying Habits Shape Identity
Solomonu2019s Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we feel about ourselves and each other, especially in the canon of social media and the digital age.
In the Twelfth Edition, Solomon has revised and updated the content to reflect major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students, making it easy to apply them outside of the classroom. The updated text is rich with up-to-the-minute discussions on a range of topics such as u201CDadvertising,u201D u201CMeerkating,u201D and the u201CDigital Selfu201D to maintain an edge in the fluid and evolving field of consumer behavior.
Also AvailablexA0with MyMarketingLabu2122
MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.
NOTE: You are purchasing axA0standalonexA0product; MyMarketingLabu2122xA0does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for:xA0
0134472470 / 9780134472478 Consumer Behavior: Buying, Having, and Being Plus MyMarketingLab with Pearson eText -- Access Card Package
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