Consumer Behavior: Buying, Having, and Being (11th Edition)


New: $74.61

Price as of 08/11/17

  • ASIN: 0133450899

Product Description

      &>For undergraduate and MBA courses in consumer behavior.

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Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape peopleu2019s social experiences.

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This program will provide a better teaching and learning experienceu2014for you and your students. Hereu2019s how:

  • Improve Results with MyMarketingLab: MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning.
  • Digital Consumer Focus: This text continues to highlight and celebrate the brave new world of digital consumer behavior.
  • Help Students Apply the Case to the Chapteru2019s Contents: A case study has been added to the end of each chapter along with discussion questions to help students apply the case to the chapteru2019s contents.
  • Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.

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Note: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 013347223X/ ISBN-13: 9780133472233. That package includes ISBN-10: 0133450899/ISBN-13: 9780133450897 and ISBN-10: 0133451925/ISBN-13:9780133451924 .

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MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor.

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