Consumer Behavior (11th Edition)


New: $150.70

Price as of 05/27/17

  • ASIN: 0132544369

Product Description

     

For undergraduate and graduate consumer behavior courses.

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The text that set the standard for consumer behavior study.

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Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.

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This program will provide a better teaching and learning experienceu2013for you and your students. Hereu2019s how:

  • Improve Results with MyMarketingLab: MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning.
  • Bring Concepts to Life with Cases: End-of-chapter cases show students the real-life application of the concepts just covered so that they can see how real companies use consumer behavior to create marketing strategies,
  • Global Coverage Focus: Discussions and examples appear throughout the text demonstrating the importance of cultural differences in both domestic and multinational marketing.
  • Keep Your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.

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Note: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0133131033/ISBN-13: 9780133131031. That package includes ISBN-10: 0132544369/ISBN-13: 9780132544368 and ISBN-10: 0132552000/ISBN-13: 9780132552004.

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MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor.

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  • Author:
    • 0: Leon G. Schiffman
    • 1: Joseph Wisenblit
  • EANList:
    • EANListElement: 9780132544368
  • Edition: Edition
  • ItemDimensions:
    • Height: 1090
    • Length: 870
    • Weight: 245
    • Width: 100
  • Languages:
    • Language: Array
  • ListPrice:
    • Amount: 27620
    • CurrencyCode: USD
    • FormattedPrice: $276.20
  • PackageDimensions:
    • Height: 90
    • Length: 1100
    • Weight: 275
    • Width: 860
  • TradeInValue:
    • Amount: 5464
    • CurrencyCode: USD
    • FormattedPrice: $54.64